Post by rabia994 on Mar 9, 2024 5:58:55 GMT -5
From her agency, Mrs. Rushmore, some of the most iconic campaigns of the last two decades have come; Clients such as Atlético de Madrid, Vodafone, Coca-Cola and Aquarius have trusted her talent to build their reputation. On April and , Marta Rico will assume the presidency of the jury of the National Creativity Awards, in charge of evaluating the different pieces registered to enter the Creative Club yearbook. “Judge the pieces with respect and equanimity” is one of her goals. "As creatives, we must defend and promote creativity as an essential tool for a business to grow," she says during our interview that we conducted, without sunglasses, in a bright and original office decorated by herself. What do you think is the relationship between Creativity and Business? The Creatives Club was born with the objective of improving the quality of creative work and defending creativity as the most powerful tool for business growth.
We work to generate value for brands. The Apple brand is worth $ billion, the Coca-Cola brand is worth $ billion. And that has to do with innovation, with creativity, with how you communicate your brand. How do they generate that value for brands? As advertisers, we work to create strong, different brands with personality in a world where products and ser America Cell Phone Number List ices are increasingly similar. People are willing to pay a little more for a brand they trust and often even love. In that love for brands, our work, communication plays a very important role. It is not everything, but it is essential. Has the role of women in the creative field changed in recent years? Fortunately a lot has changed. When I started, in the late s, it was a tremendously sexist profession. It was like Mad Men, but without the glamor of Madison Avenue. Luckily, we have made a lot of progress both in society and in our small world of advertising.
How do you notice this change? For example, Mrs. Rushmore even has a woman's name and at the agency we are more creative directors than creative directors. Also in the type of campaigns that are carried out, there is a more feminine perspective. The insides are not sexist, there are fewer clichés, we communicate more emotionally. What things do you think still need to change? There is still much to do, in the distribution of family tasks, conciliation, etc. to avoid job abandonment that occurs among women after the age of But of course, things have chThanks to an exchange she arrived at the University of Oviedo. In love with Spain, she decided to pursue a second career at the Polytechnic University: Mechanical Engineering. And at the age of she founded Triditive in The company is dedicated to the development of machinery and software for the automation of additive manufacturing (or D printing). Triditive already has offices in the United Kingdom and the US. Mixedmedical Another important venture in the Principality, now in the medical area.
We work to generate value for brands. The Apple brand is worth $ billion, the Coca-Cola brand is worth $ billion. And that has to do with innovation, with creativity, with how you communicate your brand. How do they generate that value for brands? As advertisers, we work to create strong, different brands with personality in a world where products and ser America Cell Phone Number List ices are increasingly similar. People are willing to pay a little more for a brand they trust and often even love. In that love for brands, our work, communication plays a very important role. It is not everything, but it is essential. Has the role of women in the creative field changed in recent years? Fortunately a lot has changed. When I started, in the late s, it was a tremendously sexist profession. It was like Mad Men, but without the glamor of Madison Avenue. Luckily, we have made a lot of progress both in society and in our small world of advertising.
How do you notice this change? For example, Mrs. Rushmore even has a woman's name and at the agency we are more creative directors than creative directors. Also in the type of campaigns that are carried out, there is a more feminine perspective. The insides are not sexist, there are fewer clichés, we communicate more emotionally. What things do you think still need to change? There is still much to do, in the distribution of family tasks, conciliation, etc. to avoid job abandonment that occurs among women after the age of But of course, things have chThanks to an exchange she arrived at the University of Oviedo. In love with Spain, she decided to pursue a second career at the Polytechnic University: Mechanical Engineering. And at the age of she founded Triditive in The company is dedicated to the development of machinery and software for the automation of additive manufacturing (or D printing). Triditive already has offices in the United Kingdom and the US. Mixedmedical Another important venture in the Principality, now in the medical area.