Post by account_disabled on Feb 27, 2024 1:38:49 GMT -5
Although, similarly to SEO, it is left for dead, e-mail marketing continues to hold its position as the most used digital channel both for the loyalty ( nurturing ) of users and customers, and for sales. It changes shape, however, and becomes increasingly interactive and dynamic, with the aim of involving users, but directly in the email: we are talking about AMP ( Accelerated Mobile Pages ) for Email technology . AMP for mail makes email communication a complete tool of content, insights, calls to action, allowing the user to carry out actions within the email itself without being directed to external pages.
It is therefore possible to fill out a survey, proceed with a Panama mobile number list download, consult a catalogue, or confirm participation or respond to feedback directly within the email and then insert animations, fillable forms, GIFs and thus improve the browsing experience of the website. user. The advantages, as you can imagine, are multiple: from greater exploitation of emails to improve conversion , to real-time updating of contents in line with those of the site. In short, make way for dynamic and navigable communications: we will find more and more quizzes, surveys, animations, etc. and emails that look and function like web pages to generate experiences that will not lead us to emails outside of the email.
Social Media: between evergreens and new entries While waiting for We Are Social's annual report on the digital scenario, in which changes and updates are very rapid, here we try to identify some trends and digital trends to evaluate in your strategies. TikTok We have already talked about it here and we will continue to do so because it is the phenomenon of the moment and is constantly growing. In Western countries and therefore also in Italy, where it currently has 2.4 million users, TikTok is used above all by generation Z for short videos of pure entertainment, ballets, sketches: if generation Z (otherwise called Generation Greta) is in your targets, you can't help but be on TikTok which, among other things, has started testing the possibility of inserting links in profile bios and calls to action for social commerce.
It is therefore possible to fill out a survey, proceed with a Panama mobile number list download, consult a catalogue, or confirm participation or respond to feedback directly within the email and then insert animations, fillable forms, GIFs and thus improve the browsing experience of the website. user. The advantages, as you can imagine, are multiple: from greater exploitation of emails to improve conversion , to real-time updating of contents in line with those of the site. In short, make way for dynamic and navigable communications: we will find more and more quizzes, surveys, animations, etc. and emails that look and function like web pages to generate experiences that will not lead us to emails outside of the email.
Social Media: between evergreens and new entries While waiting for We Are Social's annual report on the digital scenario, in which changes and updates are very rapid, here we try to identify some trends and digital trends to evaluate in your strategies. TikTok We have already talked about it here and we will continue to do so because it is the phenomenon of the moment and is constantly growing. In Western countries and therefore also in Italy, where it currently has 2.4 million users, TikTok is used above all by generation Z for short videos of pure entertainment, ballets, sketches: if generation Z (otherwise called Generation Greta) is in your targets, you can't help but be on TikTok which, among other things, has started testing the possibility of inserting links in profile bios and calls to action for social commerce.